Our New Brand!
Anchorage has a new brand:
The new brand is not hideous. I was worried - a teaser was published yesterday indicating that our new brand might be: “Our Lifestyle Runneth Over”. That one was problematic on so many levels.
So - the new brand isn’t bad, I could become accustomed to it. But the little logo thingie is iffy. Is it a ball of string or a paint glob/goober?
The video clip is great. If I didn’t already live here, I’d move here!
Our old brand was “Wild About Anchorage” and featured Seymour, the dancing moose. Everybody loved Seymour. Hopefully, they’ll keep him around.
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I like Anchorage’s new brand better than Seattle’s major branding misstep: metronatural. At least the gurus that came up with that one didn’t do any creative graphics work along with it - just basic sans serif font - I shudder to think of the possibilities.
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